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Corporate
VantagePoint Systems, develops and markets business software that makes packaging businesses more competitive by maximizing plant and worker efficiency, by improving productivity and profitability, and by increasing customer satisfaction. VantagePoint professionals have been developing business software for packaging companies for over 10 years.
The Packaging Industry
Estimated at US $200 billion in global revenues, the packaging manufacturing industry includes corrugated packaging, folding carton, flexible packaging, displays, plastic and glass injection-molding. Combined annual IT spending estimated at US $2 billion. VantagePoint markets its current software products and services to the corrugated, folding carton, flexible packaging, and consumer packaging sector. This sector collectively generates US $100 billion in annual revenue in North America alone. The packaging industry is currently consolidating. To remain competitive, companies are looking for ways to increase efficiency and to connect with customers. Software solutions that address these issues have just begun to penetrate the market.
VantagePoint Software Solutions for Packaging
Business VantagePointTM streamlines order processing, manufacturing and inventory procedures. Business VantagePoint empowers operations and plant professionals to manage business processes-from the initial sales contact through ordering, production and shipping to invoicing. Managers can gain accurate insights into productivity and efficiency.
The first customer relationship management (CRM) solution designed specifically for packaging, Team VantagePointTMharnesses the power of sales, design and service teams. Integrate Team VantagePoint with any existing back-end ERP system to arm sales teams with the knowledge they need to find, win and retain customers.
Customer VantagePoint™ reduces order errors, improves inventory control and gives customers a direct means of communicating with the plant floor. Offer superior 24/7 service to customers by allowing them to place orders, choose design options and access order status/history from any Internet-enabled computer
Current Customers
VantagePoint's software solutions operate in over 170 packaging facilities across North America, South America, and Europe. Key customers include Georgia-Pacific Corporation, Menasha Packaging Company, International Paper, Columbus Container, Gaylord Container, and Smurfit-Stone. Many of VantagePoint's customers have annual revenue over US $1 billion.
Growth Strategy
VantagePoint entered the folding carton and flexible packaging segments in 2002 through the acquisition of UK-based Avalon Software, gaining a new product suite and an established customer base, in addition to industry expertise in this high-margin, retail packaging segment of the market. The folding carton and flexible market opportunity is of equivalent size to the corrugated segment. In addition to expanding into new markets related to packaging, VantagePoint will continue to introduce new software solutions for the packaging industry by strengthening strategic alliances with other solution providers, and by exploring other acquisition opportunities.
World-Class Partners
VantagePoint has strategic alliances with some of the world's largest software and systems providers including recognized global technology companies HP, IBM, Microsoft, Oracle, Best, and Cognos. Competition primarily consists of privately-held small companies have created software specifically for the packaging industry. Their solutions fit into the lower end of the market and do not meet the needs of large, multi-plant organizations with integrated business operations. These competitors are generally closed architecture, limiting their acceptance by large organizations, and their ability to extend into the future. Other competitors include JD Edwards (PeopleSoft), Oracle, and SAP. These large software companies concentrate on selling into tier-one companies. While they offer open, expansible software architecture, their solutions are not pre-customized for the packaging industry, requiring lengthy implementation cycles and costly software customization.
Technology
VantagePoint has both expansible and open software architecture as the foundation for its ready-to-go industry-specific solution for all types of packaging manufacturers. With the only enterprise-wide, industry-specific solution built upon the Oracle database, the software can be deployed in either a centralized server or distributed network architecture. Ease of integration and a fully-trained professional services staff experienced in working with packaging manufacturers make VantagePoint one of the top software solutions for the packaging world.
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